Link clicks (when someone clicks on your Pin to a destination on or off of Pinterest)įor business owners, access to rich and detailed analytics is a game-changer. Saved Pins (when someone saves your Pins to a board) Total impressions of your top-performing Pins (broken down by their source) Total Audience (those who have seen or engaged with your Pins)Įngagements (saves, closeups, link clicks, and carousel card swipes)Ĭloseups (when people view a close-up version of your Pin) Impressions (how many times your Pin was shown) As a Pinterest for business user, you get the benefit of the ‘Pinterest Business Hub’, a secondary feature of your profile that gives an in-depth breakdown of your analytics.Ī personal Pinterest account will give you a read on your followers and then basic levels of engagement, while a Pinterest for business account opens the door to a plethora of detailed and important statistics not only about your overall account performance but even down to the performance of an individual Pin, such as: One of the main benefits of Pinterest for business is the incredible analytics tools that become available. There are several core differences between a Pinterest business account vs personal account. Let’s dive into some of the main differentiating factors.
What Are the Differences Between A Pinterest Business Account vs Personal Account? In this post we’ll provide some compelling evidence as to why you need to set up a Pinterest business account vs personal account. And you can’t expect to do that if you’re trying to come off as a professional while still using a personal account. With the real possibility of getting noticed by tons of potential clients, you’re going to want to put your best foot forward. To-be-weds are searching Pinterest with the specific intention of finding new images and ideas that excite them, and most of them don’t care if it’s a big brand they’re familiar with or someone they haven’t considered before. As a business owner this is perfect for getting noticed by an ideal client that isn’t familiar with you yet! This means that Pinners using the platform are open to discovering new businesses, products, or companies. Did you know that 97% of all searches on Pinterest are unbranded.
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