BTL includes marketing activities such as brochures, direct mail, flyers, sponsorships and email campaigns. Through the Line (TTL) marketing activities help marketers use an integrated approach to advertise products to both mass and focused markets simultaneously.īelow the line advertising – In contrast to ATL, below the line advertising is directed to reach a small, targeted audience. Today, these marketing strategies fall into two distinct categories – Above the Line (ATL) and Below the Line (BTL) activities.
8 Which is an example of a BTL marketing campaign?Ībove The Line (ATL) and Below The Line (BTL), digital channels are defined within these acronyms that the biggest advertising, marketing and creative agencies have been using for many years (since 1954 to be exact).7 What does BTL stand for in English Dictionary?.6 What are BTL activities in marketing?.
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